Administration Not Touting Obamacare

The White House message is an obsessed-over phenomenon in the age of spin, crafted carefully by a president and his advisers because of its influence over the course of the news cycle.

Much has been said about the way that White House messaging has had to adapt to a rapidly changing news environment, where daily cycles were long ago obliterated and have been replaced with something more akin to a tumble dry.

Not often, however, is an administration’s daily communication analyzed over a period of time to gain an appreciation for patterns and themes. So The Daily Caller looked back at the White House “message of the day” over the summer of 2010.

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